John Frieda: Product Launch Breakfast.

http://www.mary-annsemporium.co.za/

Detox & Repair and Hydrate & Recharge

This breakfast was held at Marry-Anns in Mouille Point, Cape Town. A place I think was fitting for the range Detox &Repair and Hydrate & Recharge as Marry-Ann’s is a Gluten-Free and Vegan restaurant perfect for a Detox and Hydrate partnership. I appreciate the subtle marketing.

At breakfast, we were able to smell, feel and test the products as it was beautifully placed in front of us on our communal table. It is important to me to do this before I open my own as I like to know what to expect and while we were doing all the smelling and stuff, We were informed about Healthy living by Marry-Ann as well as Janlyn (Brand Manager) explaining to us the message behind John Frieda and what the ranges are meant for and how it should be used which made me so happy because shampooing hair is still done wrong, whether you have curly, kinky, coily, or straight hair. When you know how to use products correctly you will be able to take care of your hair in any state.

My thoughts on what range to use:

Hair health should be a priority for any hair type and what you looking for from your hair should determine what product/s to use on your hair.

If your products are mainly protein-based and you wash your hair frequently (more than once a week) then the Hydrate & Recharge is perfect for you. What most people seem to forget is that if you use too much protein it will have the same effect on your hair as not using protein as the old saying goes – too much of a good thing is not good at all (or something like that lol)

What this means is that you would need to add more moisture into your hair to correct your pH balance to stop you from using more protein that moisture as the same will happen if you use too much moisture. Now don’t feel intimidated because you will only know if you truly have a balance of protein and moisture if you sit with a strict schedule for your wash days so the trick is to understand your hair and if it is feeling “different” to what it normally feels or even looks like then its time to switch from protein to moisture and visa versa.

Now, this Detox and Repair is just what you need if you are not sure about how much protein or moisture is in your hair. This is a detox, to clean your scalp of all products and cleanse your hair from all build-up to create a fresh start.

This is not a pH balance range, however, If you are unsure about how your hair is feeling or if after years of using the same products and your hair seems to have gotten use to it and doesn’t perform as it once did then you need to Detox your scalp and repair the damage created by something as simple as not adding protein or moisture at least once a month.

Transform dry, dehydrated strands into silky hair that moves with you.
Johannesburg, South Africa, March 2020:  In a dynamic, fast-paced world, it is important to hit the ‘pause’ button every now and then. To recharge and allow our bodies to engage in what is really important. Not only does our body require a fundamental source of survival, i.e. ‘water’ but so does our hair requires it too. John Frieda® is proud to introduce the NEW Hydrate & Recharge collection, available exclusively at selected Clicks stores nationwide from March 2020.

The John Frieda® Hydrate & Recharge collection quenches thirsty, lifeless hair with a surge of powerful moisture. Infused with nutrient-rich drops containing monoi oil and keratin, this innovative formulation acts as a moisture reservoir in your hair fibre, enabling hair to better restore water molecules inside it. This ensures hydration from within and a recharged look from the outside.

John Frieda® Hydrate & Recharge (250ml) Shampoo

Your hair is exposed to many drying effects every day, drawing out moisture and making your hair thirsty, brittle and lifeless.
 
John Frieda Hydrate & Recharge Shampoo quenches thirsty, lifeless hair with a surge of powerful moisture. Infused with nutrient-rich drops containing monoi oil and keratin, this hydrating shampoo gently cleanses your dry and brittle hair. In doing so, it already moisturises, prepping you for smooth hair that’s full of life.

  • Shampoo for dry, dehydrated hair
  • Formulated with nutrient-rich drops 
  • Safe for use on natural or colour-treated hair.

Gently massage shampoo into wet hair and rinse well. For optimal results, follow with the Hydrate & Recharge Conditioner.

John Frieda® Hydrate & Recharge (250ml) Shampoo retail price (RRP): R119,95

John Frieda® Hydrate & Recharge (250ml) Conditioner

The Hydrate & Recharge Conditioner transforms dry, brittle strands into visibly soft and silky-smooth hair. Enriched with nutrient-rich drops, that contain keratin and monoi oil, it helps build the moisture reservoirs within.

  • Hydrating conditioner for dry, lifeless hair
  • Formulated with nutrient-rich drops 
  • Safe for use on colour-treated hair.

Gently massage the Conditioner into wet hair after washing with the Hydrate & Recharge Shampoo. Rinse well. 

John Frieda® Hydrate & Recharge (250ml) Conditioner retail price (RRP): R119,95

John Frieda® Hydrate & Recharge (125ml) Deep Soak Masque

In need of extra repair? Treat your hair to a BIG drink using the Hydrate & Recharge Deep Soak Masque. This intense treatment will visibly repair your hair whilst giving it a surge of moisture.

  • Formulated with nutrient-rich drops 
  • Hair masque for dry, dehydrated hair
  • Safe for use on natural or colour-treated hair. 

Start with washing your hair with the Hydrate & Recharge Shampoo. Rinse well and smooth masque through clean, wet hair, concentrating on ends. Leave on 2-3 minutes, and then rinse well.

John Frieda® Hydrate & Recharge (125ml) Deep Soak Masque retail price (RRP): R119,95
DETOX YOUR MIND, BODY AND NOW YOUR BEAUTIFUL LOCKS WITH THE NEW DETOX & REPAIR RANGE BY JOHN FRIEDA®
Johannesburg, South Africa, March 2020: Modern life can leave our hair feeling stressed and dull, and whether it is a digital detox or a special nutrient-rich diet, consumers are getting good at recognising the importance of maintaining a healthy mind and body. But what if your hair also needs recharging? Premium haircare brand John Frieda® is proud to announce that it has broadened its line of hair care products to include the latest in hair detox management with the new Detox & Repair range, available exclusively at selected Clicks stores nationwide from March 2020.

Formulated to first remove impurities from the hair’s surface, the range has been designed to create a clean base for the active conditioning ingredients to penetrate more deeply and effectively.

The Detox & Repair range by John Frieda® has been formulated with nourishing avocado oil and green tea. It contains a potent combination of vitamins A, B, and E as well as concentrated antioxidants and is designed to restore hair moisture and softness, leaving you with instantly healthier, shinier hair that’s easier to style.

John Frieda® Detox & Repair (250ml) Shampoo

The Detox & Repair Shampoo is designed to free your hair from unwanted impurities and to create the perfect foundation for visible repair and immediate revitalization. Inspired by skincare technology, the shampoo forms micelles which attract, enclose and remove dirt, oil, and product build-up that can coat the hair between washing – gently detoxifying before delivering rich nutrients to nourish and enrich your hair.

• Detox shampoo provides repaired and healthy-looking hair with silky shine.  
• With antioxidant-rich green tea and nourishing avocado oil
• Shampoo for dry, stressed & damaged hair

 

Gently massage shampoo into wet hair and rinse well. For optimal results, follow with Detox & Repair Conditioner.

John Frieda® Detox & Repair (250ml) Conditioner

The Detox & Repair Conditioner contains a blend of avocado oil, known for its nourishing properties as well as antioxidant green tea. It provides stressed hair with moisture and helps protect from future damage, smoothing the hair cuticle and attaching it to locations of damage. Resulting in visibly repaired and smoother hair after just one wash.

  • For visibly repaired and smoother hair after just 1 use
  • With antioxidant-rich green tea and nourishing avocado oil
  • For dry, stressed & damaged hair

Smooth conditioner from root to tip through wet hair after shampooing with Detox & Repair Shampoo, and then rinse well. 

John Frieda® Detox & Repair (250ml) Conditioner retail price (RRP): R119,95

John Frieda® Detox & Repair (250ml) Care & Protect Spray

The nutrient formula of the new Detox & Repair Care and Protect Spray moisturises and gently detangles – leaving hair smooth and protected from future damage. Offering hair protection and formulated with a unique blend of conditioning agents, it strengthens and protects from breakage and split ends.
 
• Provides smooth hair which is protected against daily challenges
• Provides heat protection
• Enriched with antioxidant-rich green tea and nourishing avocado oil 
• Formulated for dry, stressed & damaged hair
 

Start with John Frieda Detox & Repair Shampoo and Conditioner. Apply onto damp hair and spray liberally throughout. Do not rinse out. Style as usual. 

John Frieda® Detox & Repair (250ml) Care & Protect Spray recommended retail price (RRP): R119,95

John Frieda® Detox & Repair (250ml) Masque

Formulated for when your hair needs a little extra care, the new Detox & Repair Masque transforms dry, stressed hair into healthy-looking hair full of smoothness and shine. Its intensively caring formula including avocado oil and green tea works to smooth the hairs cuticle and deliver deep nourishment and immediate repair.

• This avocado hair masque provides intensely repaired hair, full of life and softness
• Enriched with antioxidant-rich green tea and nourishing avocado oil
• Formulated for dry, stressed and damaged hair
 

Smooth masque through clean, wet hair, concentrating on ends. Leave on 3-5 minutes, and then rinse well. 

John Frieda® Detox & Repair (250ml) Masque recommended retail price (RRP): R119,95

For more information visit John Frieda® website, Instagram or Facebook page.

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